Vice President, Marketing

Lisa Landa is Vice President of Marketing at Arbor Networks, responsible for building the Arbor brand and generating demand for the Arbor Peakflow product family. Lisa has more than 20 years of experience creating branding and marketing programs for leading and emerging technology, communications and services companies.

Prior to joining Arbor Networks, Lisa was Vice President of Marketing at Vertical Communications, where she was responsible for brand-building and lead generation for this leading provider of IP-PBX phone systems and VoIP applications. Before Vertical, Lisa served as a senior marketing strategist, consulting on branding, positioning, communications strategy and business development issues. Prior to launching her practice, Lisa served as Vice President of Corporate Marketing at RSA Security, where she spearheaded the re-launch of Security Dynamics as RSA, and helped grow the RSA brand into one of the strongest in the network security space.

Lisa holds a Bachelor of Arts degree in Art and English from Williams College.